MARKETING DIRECTOR

Function: 
Marketing
The Company: 
Our client is a prestigious consumer products company
Industry: 
Consumer Products
Location: 
Istanbul
  • Directly reports to General Manager
  • Manages a team of five professionals
  • Prepares and implements all Marketing and Communications plans and strategies in accordance with the vision of the company, the market and the resources
  • Is responsible for managing and preparing Marketing and Communications budget regarding to the categories and operational expenses
  • Acts in coordination with sales, production and R&D departments in all marketing strategies
  • Analyzes all marketing mix (product, price, promotion and packaging)
  • Determines the brand positioning and pricing strategies in line with the competition and consumer trends, ensures all marketing activities comply with them; and adopts strategies that will empower the brand
  • Leads the innovation processes in coordination with finance, R&D and production departments to create new brands and product groups/categories
  • Conducts communication activities with Advertising, Digital and PR agencies
  • Establishes the marketing team in most efficient way and motivating them

 

Requirements: 
  • University degree from a reputable university, MBA degree will be preferred
  • At least 12 years of professional experience in marketing
  • Proven track record in brand positioning, product launches and innovation
  • Strong business acumen with an understanding of complex structured contracts and concepts
  • Ability to work in coordination with other departments (operations, finance, HR and etc.)
  • Deep knowledge of market and economic trends
  • Sales experience is an asset
  • Success stories in growing the business in a fast and profitable manner
  • Experienced in building, managing and motivating a team
  • Strong leadership skills are expected
  • Fluency in written and spoken English

“If you are interested in this position, Send CV specifying the position title in the subject field of your message.”