Function:
Marketing
The Company:
Our client is a prestigious consumer products company
Industry:
Consumer Products
Location:
Istanbul
- Directly reports to General Manager
- Manages a team of five professionals
- Prepares and implements all Marketing and Communications plans and strategies in accordance with the vision of the company, the market and the resources
- Is responsible for managing and preparing Marketing and Communications budget regarding to the categories and operational expenses
- Acts in coordination with sales, production and R&D departments in all marketing strategies
- Analyzes all marketing mix (product, price, promotion and packaging)
- Determines the brand positioning and pricing strategies in line with the competition and consumer trends, ensures all marketing activities comply with them; and adopts strategies that will empower the brand
- Leads the innovation processes in coordination with finance, R&D and production departments to create new brands and product groups/categories
- Conducts communication activities with Advertising, Digital and PR agencies
- Establishes the marketing team in most efficient way and motivating them
Requirements:
- University degree from a reputable university, MBA degree will be preferred
- At least 12 years of professional experience in marketing
- Proven track record in brand positioning, product launches and innovation
- Strong business acumen with an understanding of complex structured contracts and concepts
- Ability to work in coordination with other departments (operations, finance, HR and etc.)
- Deep knowledge of market and economic trends
- Sales experience is an asset
- Success stories in growing the business in a fast and profitable manner
- Experienced in building, managing and motivating a team
- Strong leadership skills are expected
- Fluency in written and spoken English